tag:blogger.com,1999:blog-7700507399260864429.post3711748570606576188..comments2023-09-05T03:27:44.557-05:00Comments on Innovation and Advantage: SkyMall (you know you need a Spy Pen)Professor Robbinshttp://www.blogger.com/profile/05888371487484973438noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7700507399260864429.post-4254059760538988282009-10-29T15:18:51.869-05:002009-10-29T15:18:51.869-05:00Yes, I'm a dork, but I love getting into my se...Yes, I'm a dork, but I love getting into my seat and opening up the SkyMall to see what new products are available. I'm personally not a fan of the traditional direct marketing methods and standing at the mailbox with an armful of junkmail always irritates me. I think Skymall has been able to capitalize on it's captive audience, by providing innovative products in a controlled fashion. I think this magazine has tapped into a BlueOcean type strategy, as the products in Skymall always look more appealing, and keep my attention for longer given the fact that I'm en route to my destination. I've even looked it over twice out of boredom. If others are like me then the combination of personal boredom and the creative products listed seem like a combination for success in this niche market.bthompsonhttps://www.blogger.com/profile/12278761984542385576noreply@blogger.com