Here is an interesting progression of articles following Blockbuster's purchase and use of online movie delivery direct to our TVs. DVDs and Blu-ray movies will soon be obsolete. Blockbuster might also be positioning itself to gain some ground as it has trailed rival Netflix almost since Netflix' inception.
Article 1: Blockbuster purchases Movielink. Notice Blockbuster's use of strategic allies much like how JVC used them to beat out Sony with the VHS format.
Article 2: Blockbuster introduces a beta version on Movielink.
Article 3: Blockbusters puts Movielink to use with it's set-top box. Compares product to Netflix box.
Here is the link to Blockbuster's download site: